Rhodes

Rhodes is an exclusive collection of 1, 2 & 3-bedroom residences offering unparalleled parkfront living next to Queen Elizabeth Park. Located on quiet Kersland Drive along 37th Avenue, just off the Cambie Corridor, Rhodes captures the essence of serene, nature-connected West Side living while remaining within easy reach of urban conveniences, recreational amenities, and fine dining.

Service Scope​

  • WeChat Media Buying
  • REDNote Influencer Campaign
  • REDNote Paid Ads
  • Content Creation
  • Out-of-Home Advertising
Tailored Marketing & Exceptional Execution

What We Did?

Vertical Positioning Strategy

Strategically emphasized Rhodes’ proximity to Queen Elizabeth Park, crafting a compelling "Parkside Living” identity that stands out in a competitive market.

Multimedia Marketing Strategy

Combined WeChat, REDNote influencer content, paid ads, and OOH placements to create a comprehensive exposure strategy. Ensured consistent messaging across all platforms, reinforcing the luxury and tranquility of the project.

Localized Content Strategy

Designed culturally resonant content, highlighting themes such as harmony with nature, prestige, and high-quality craftsmanship—values that resonate with high-net-worth Chinese buyers.

Social Media Ads

WeChat Article Ads

Social Media Ads

WeChat Article Ads

Innovative Marketing Successes

Highlights

Created a Strong “Parkside Living” Identity

Through influencer content, media placements, and digital ads, Rhodes remained a hot topic in the Chinese real estate community.

Sustained Buzz and Exposure in the Chinese Market

The marketing campaign generated strong initial momentum, capturing the attention of potential buyers.

Optimized for Long-Term Brand Presence

The combination of online and offline marketing efforts ensured continued visibility, keeping Rhodes top of mind for prospective buyers.