8899 Spires

Located at the intersection of Cook Crescent and Spires Road, 8899 Spires is a boutique collection of 28 modern townhomes in the heart of Richmond. Designed with families in mind, more than 50% of the homes feature secondary suites, offering versatile living spaces that cater to multi-generational households, rental income opportunities, or home-office setups.

Service Scope​

  • WeChat Media Buying
  • Content Creation
Tailored Marketing & Exceptional Execution

What We Did?

Multi-Layered Messaging Strategy

Created customized articles for each advertising platform based on audience profiles and current market sentiment, using different perspectives and buyer personas to effectively target diverse segments.

Data-Driven Targeting & Engagement

Used market research and audience insights to create WeChat content that aligned with real estate trends, ensuring relevance and engagement. Maximize visibility among potential buyers interested in the Richmond market.

Sustained Visibility & Discussion

Through consistent media exposure and well-positioned content, maintained ongoing discussions within the Chinese real estate community.

Social Media Ads

WeChat Article Ads

Social Media Ads

WeChat Article Ads

Innovative Marketing Successes

Highlights

Effective Pre-Launch Positioning

Built a strong digital presence early on, ensuring that future sales phases will benefit from established brand awareness.

Sustained Visibility and Discussion in the Chinese Market

The campaign ensured that 8899 Spires remained a focal point of real estate conversations.

Increased Buyer Interest & Market Anticipation

The strategic content and advertising placements drove strong interest, inquiries, and engagement from potential buyers.