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Bosa Properties

With an established reputation for delivering high-quality developments, Bosa aimed to connect more deeply with Chinese audiences, showcasing its vision and properties in ways that resonate with this unique demographic. Nebula has successfully enhanced Bosa Properties' brand image in the Chinese market through localized storytelling and strategic social media engagement.

Service Scope​

  • WeChat Official Account Operation
  • Redbook Official Account Operation
Corporate Branding

What We Did?

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Localized Storytelling

We developed content that bridged Bosa’s sophisticated brand identity with storytelling styles familiar to Chinese audiences. This included:

  • Thoughtfully curated topics that highlighted Bosa’s strengths.
  • Tailored narratives that spoke directly to Chinese cultural values and aspirations.

Social Media Strategy Execution

  • On WeChat, we produced polished articles that combined informative content with visually appealing layouts, achieving high levels of engagement.
  • On REDNOTE, we leveraged platform trends to showcase Bosa’s properties through vibrant visuals and concise messaging that resonated with a younger demographic.


Maintaining Brand Consistency

All content adhered to Bosa Properties’ established brand tone while adapting to the visual and communicative preferences of Chinese social media users. This ensured that the brand remained recognizable and credible while building deeper connections in a new cultural context.

Social Media Ads

WeChat Article Ads

Social Media Ads

WeChat Article Ads

RESULTS

Significant increase

in WeChat followers and post engagement rates.

Enhanced RedNote account visibility

with multiple posts gaining traction and positive audience feedback.

Positioned Bosa Properties

as a trusted, aspirational brand among Chinese audiences.