Bassano

Bassano, a premium real estate development by Boffo, captures the unique charm of Italy with its sophisticated design and architecture. Located in Brentwood, Bassano offers an authentic taste of Italian luxury and culture. Our goal was to showcase this distinct allure not only to the Chinese audience but to all potential buyers in Greater Vancouver, making the Italian essence of the development universally appealing.

Nebula effectively communicated the Italian elegance of the Bassano project across a diverse audience in Greater Vancouver, using a blend of modern marketing strategies.

Service Scope​

  • Meta Ads
  • WeChat Media Buying
  • WeChat Banners
  • Fantuan App Splash Ads
Burnaby

What We Did?

Cultural and Market Adaptation

We tailored marketing materials to echo Italian style and luxury, which resonated well with diverse preferences, effectively bridging cultural gaps and boosting appeal across various demographics.

Agile Campaign Management

Our team was quick to incorporate unexpected promotional offers, updating all marketing materials promptly. This responsiveness ensured that all potential buyers, regardless of background, received the most up-to-date and enticing offers, leading to high engagement rates.

Immediate Updates

Our prompt response to changes ensured that viewers always had access to the most current information, significantly enhancing audience engagement. Boffo particularly appreciated our ability to seamlessly incorporate fresh promotions, keeping the campaign dynamic and appealing.

RESULTS

Raised Visibility

The broad reach of Meta ads and targeted WeChat content significantly raised visibility and interest in the Bassano project.

Optimized Engagement Metrics

Our dynamic marketing strategy resulted in optimized engagement metrics, affirming the effectiveness of our comprehensive advertising efforts.

Rapid Updates

Rapid updates to promotions kept the campaign vibrant and informative, significantly contributing to its overall success.