TransLink Appoints New OOH Advertising Partner: What It Means for Real Estate Marketing in Metro Vancouver
26 August 2025
TransLink appoints Pattison Outdoor as its new OOH partner—what this means for real estate marketers across Metro Vancouver.
On April 11, 2025, Nebula Marketing hosted a closed-door industry forum titled “Ecosystem Evolution: Media & Marketing Transformation in Real Estate.” We gathered professionals from development, sales, digital advertising, PR, and content strategy to unpack one pressing question:
In a market shaped by uncertainty, declining sales, media fragmentation, and the rise of AI—how do we market real estate effectively?
As we move into the second half of 2025, the answers are becoming clearer. Below are 5 key insights we shared at the forum, now updated with current market signals. We hope they offer practical value to those still navigating the front lines of real estate marketing.
Over the past two years, consumer confidence in Canada has remained at a historic low—especially in real estate. High interest rates, affordability concerns, and general economic unease have made buyers more cautious than ever.
Insight:
It’s not about lower prices—it’s about lower trust.
Today’s marketing challenge isn’t just selling homes; it’s rebuilding belief. We must communicate that the purchase is not only financially viable, but emotionally safe and justified.
Vancouver’s average home prices remain stable, yet transaction volume has dropped dramatically—some months falling by over 40%.
Insight:
A hot listing doesn’t equal a hot market.
Buyers aren’t rushing in. The era of reactive, urgency-based messaging is fading. Content marketing must evolve to help potential buyers rediscover the why now—with narrative depth and emotional resonance.
In Q1 2024, the number of new pre-sale projects in Greater Vancouver dropped sharply. Developers are becoming more cautious, launching fewer—but more strategic—projects.
Insight:
Fewer shots, more precision.
Every new launch now carries higher performance expectations. Marketing strategies must shift from broad exposure to surgical accuracy—targeting the right audience, on the right platform, with the right message.
Data shows a significant decline in investor activity since 2023. Today’s buyers are primarily first-time homeowners or upgraders, with different motivations and expectations.
Insight:
Good schools, safety, and lifestyle now trump ROI.
These buyers require longer nurturing cycles and greater emotional alignment. Marketing messages should pivot away from return-on-investment and focus on community, livability, and personal belonging.
We believe 2025 is a year of structural change for real estate marketing in Canada. It’s not a temporary slowdown—it’s a redefinition of how value is perceived and how decisions are made.
From creative strategy to media spend, from buyer personas to platform choices—every component must now work together to drive meaningful results.
At Nebula, we’re helping developers and marketers navigate this shift with smarter strategies, sharper storytelling, and measurable execution.
Follow us for more insights—or reach out to explore how we can support your next project.
TransLink appoints Pattison Outdoor as its new OOH partner—what this means for real estate marketers across Metro Vancouver.
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