ALINA is the first tower in the promising Oakdale community in Coquitlam developed by Strand. In collaboration with Nebula and MLA Canada, we crafted a series of marketing activities targeting the Chinese community, with the WeChat campaign being a key element. Among them, the use of Live Stream as an innovative marketing approach distinguished ALINA in the marketplace.

We visited the sales gallery for filming, crafted detailed scripts, prepared a variety of interstitial materials for the live stream, and conducted widespread promotion within the Chinese community. To encourage viewer interaction during the live stream, we implemented several rewarding measures. The result was a turnout of several thousand viewers and tens of thousands of engagements.