O2 Metrotown is a luxurious, wellness-focused high-rise apartment project that has garnered great popularity in Burnaby Metrotown. In partnership with MLA Canada, Nebula provided a series of marketing activities for O2 Metrotown, focusing on the Chinese community, with REDBOOK Influencer Campaign. Targeting mid-to-high-end first-time buyers and investors, we strategically executed a RED BOOK Influencer campaign, leveraging the distinct advantages of O2 Metrotown.

We understood the importance of Boden's geographical location for our Chinese clientele, so we emphasized its excellent positioning, including the surrounding school district, parks, community facilities, and so on. We also highlighted thoughtful design details in Boden's blueprint, appealing to families with children. By using dynamic visual design for the WeChat articles and banners, we were able to capture the attention of our target audience quickly.