Florin is a mixed residential community positioned in a prime location in West Coquitlam. Nebula, in collaboration with MLA Canada, provided a series of Lunar New Year marketing activities for Florin, tailored to the Chinese community, with the WeChat campaign being a vital part. Catering to young first-time buyers and investors, we strategized our WeChat campaign with precision.

We understood which features of Florin were particularly appealing to the Chinese community. As such, we amplified aspects like geographical location, future urban development potential, ease of rental, and the appeal of a mixed community.

We employed narration and design styles that resonate with the Chinese community for the WeChat article layouts, allowing audiences to quickly grasp Florin's distinctive attributes. Coupled with our Lunar New Year promotional strategy, we made a lasting impression that prompted significant audience engagement and action.