Boden, an exquisite townhome community in West Vancouver, offers unique advantages compared to its competitors during the same period. Nebula, partnering with MLA Canada, provided a series of marketing activities for Boden, tailored to the Chinese community, with the WeChat campaign being among the most crucial. Targeting families with children or those seeking an upgrade in living space, we strategically planned a WeChat campaign, taking into consideration Boden's unique strengths.

We understood the importance of Boden's geographical location for our Chinese clientele, so we emphasized its excellent positioning, including the surrounding school district, parks, community facilities, and so on. We also highlighted thoughtful design details in Boden's blueprint, appealing to families with children. By using dynamic visual design for the WeChat articles and banners, we were able to capture the attention of our target audience quickly.