Integrated organic influencer engagement, paid advertising, and realtor PR outreach to maximize project visibility across diverse buyer segments.
Implemented a realtor PR strategy to ensure accurate, high-impact messaging, leveraging trusted industry professionals to amplify interest and credibility.
Leveraged WeChat media placements, REDNote ads, and influencer campaigns to precisely target high-intent Chinese buyers.
Created engaging, platform-specific content to enhance buyer understanding and interest, ultimately leading to higher-quality leads.
The controlled messaging strategy ensured a unified, premium presentation of both the project and developer across all realtor channels.
The bilingual content and strategic ad placements maximized both local and international buyer reach, reinforcing Ortus as a standout project in a competitive market.
Client feedback indicated that the event resulted in strong engagement and promising leads from potential buyers.