Alina

Alina, as the first phase of a major master-planned community in Burquitlam, was marketed through a comprehensive Chinese social media strategy, enhanced with innovative livestreams and extensive OOH advertising within the Chinese community. We focused on the project's long-term development potential and the developer's commitment to the area.

Service Scope​

  • WeChat Article Writing and Placement
  • RedNote Influencer Campaign
  • Livestream Sessions
  • OOH Advertising
Tailored Marketing & Exceptional Execution

What We Did?

Influencer Campaign​

Positioned Alina within the broader narrative of the Burquitlam masterplan, enhancing buyer confidence by stressing the area's development potential and the developer’s enduring commitment.

Multimedia Marketing Approach​

Utilized a mix of GIFs, videos, images, and articles in OOH campaigns to showcase Alina's amenities and lifestyle offerings.

Social Media Ads

WeChat Article Ads

Social Media Ads

WeChat Article Ads

Innovative Marketing Successes

Highlights

Enhanced Buyer Confidence

The successful sale of Alina bolstered trust in the subsequent phases of the community plan, including Komo.

Dynamic and Diverse Media Use

Our diverse approach in media usage ensured high engagement rates, effectively showcasing the project's benefits and the lush surroundings.

Maximizing Geographic Advantages

Nebula has amplified ALINA's geographic appeal to the Chinese community through targeted marketing strategies that highlight its proximity to essential amenities and transportation hubs.