Solhouse 3605

The Solhouse project was strategically designed to position the development as a premier choice for both owner-occupier and investor buyers within a highly competitive local market. To rapidly amplify awareness and credibility, we deployed a hybrid online-offline promotion strategy targeting multicultural audiences. By leveraging diverse channels—including digital platforms, radio, print media, and influencer partnerships—we maximized exposure intensity through multiple touchpoints. This multi-faceted approach ensured differentiation from competing developments in the area, while emphasizing Solhouse’s unique lifestyle offerings and accessibility to diverse buyer segments.

Service Scope​

  • Digital Banners
  • Out-of-Home (OOH) Ads
  • Radio Ads
  • Publication
  • Influencer Event
  • Content Creative
Vancouver

What We Did?

Digital Banner Ads

Executed advertising through WeChat articles and banners.

Influencer Campaign

Partnered with influencers in professional and maternal categories.

Radio & Magazine

Highlighted the project’s educational benefits, increasing visibility and appeal.

Content Creation

Produced engaging Chinese content for social media platforms.

Social Media Ads

WeChat Article Ads

Social Media Ads

WeChat Article Ads

FEATURES

Multi-Channel, Multi-Cultural Approach

Integrated a wide range of media channels tailored to reach different cultural groups, allowing Solhouse to resonate with a broader, multicultural audience.

Localized and Culturally Relevant Targeting

Focused on platforms and events popular within the Chinese and South Asian communities, ensuring culturally relevant and targeted communication.

Authentic Influencer Engagement

Organized a Wellness Event for influencers from various cultural backgrounds, generating genuine community buzz and cultural appeal through personal endorsements and event coverage.